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Streaming TV ad platforms

Best CTV Advertising Platforms in 2026 [Ranked & Scored]

Short answer

On our published weights, Vibe ranks first at 8.20 out of 10, followed by Tatari (7.30) and StackAdapt (7.00). The ranking answers one question: which platform lets a brand or agency launch a CTV campaign and prove what it delivered with the least friction. If you need a specific publisher, such as Prime Video or Hulu, the platform that sells it may matter more than the total.

By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15

Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.

What are the key takeaways?

  • Vibe leads on our weights, scoring highest in set on launch access, incrementality and lift testing and control and automation.
  • Outcome measurement is led by tvScientific and Tatari; incrementality and lift testing by Vibe, tvScientific and Tatari.
  • Pricing clarity is led by Disney Campaign Manager, which publishes a per-campaign minimum and no setup fees.
  • Amazon Ads (Ads Agent and DVA+) leads on published inventory reach, with exclusive Prime Video, Twitch and Thursday Night Football inventory.
  • Four more platforms, The Trade Desk, Google Display & Video 360, Netflix Ads and Universal Ads, were reviewed but not scored because their pages do not publish enough to score every criterion.

The question this ranking answers

Which streaming TV ad platform lets a brand or agency launch a campaign and prove its results (measurement, incrementality and control) with the least friction?

How did we score these platforms?

We scored each platform 0 to 10 on seven criteria from its own public pages, wrote a one-line reason for every score, and only then set the weights. Totals are weighted averages computed in code.

The seven criteria and their weights.
CriterionWeightWhat we asked
Launch access15%Can a brand or agency open an account and start a campaign without a sales process?
Outcome measurement20%What do the vendor's pages say about tying TV ad exposure to site visits, conversions, revenue or app installs?
Incrementality and lift testing20%Do the vendor's pages describe incrementality, holdout or lift measurement?
Control and automation15%How much can the buyer steer bidding, targeting and budgets, including through an API or an AI assistant?
Pricing and commitment clarity10%Are the minimum, pricing model, fees and commitment terms stated, and stated consistently?
Published inventory reach10%Which streaming apps, networks or household reach figures does the vendor publish?
Enterprise and agency readiness10%Are managed service, multi-account, agency licensing, payment terms or security attestations published?

The lead question is about proving results with little friction. Proof (outcome measurement plus incrementality) carries 40%, friction (launch access plus control) carries 30%, and the commercial and reach checks (pricing clarity, inventory, enterprise readiness) carry 30%. No criterion carries more than 20%, so no single feature decides the ranking. If inventory or a fixed price matters more to you, the re-weigh tool lets you change every weight.

Read the full method

How do the CTV ad platforms rank?

Scroll the table sideways

Score: editorial assessment, 0 to 10, weighted. Not a measure of campaign performance.
RankPlatformAccessScoreProof CardFits
1VibeSelf-serve, with optional managed campaigns
Vibe total: 8.20 / 10
Vibe Proof Card: 4 of 4 proof types described: outcome attribution, incrementality or lift, named measurement partners, data access.Vibe Proof Card: 4 of 4 proof types described: outcome attribution, incrementality or lift, named measurement partners, data access.Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control
2TatariSelf-serve platform with optional strategy and services; agencies can license it
Tatari total: 7.30 / 10
Tatari Proof Card: 3 of 4 proof types described: outcome attribution, incrementality or lift, data access.Tatari Proof Card: 3 of 4 proof types described: outcome attribution, incrementality or lift, data access.Brands that buy streaming and linear TV together and want incrementality-led measurement
3StackAdaptSelf-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise)
StackAdapt total: 7.00 / 10
StackAdapt Proof Card: 2 of 4 proof types described: outcome attribution, incrementality or lift.StackAdapt Proof Card: 2 of 4 proof types described: outcome attribution, incrementality or lift.Teams that buy CTV alongside other programmatic channels and want plan tiers from self-serve to managed
4tvScientificDemo-led ("Request a demo" and login)
tvScientific total: 6.65 / 10
tvScientific Proof Card: 2 of 4 proof types described: outcome attribution, incrementality or lift.tvScientific Proof Card: 2 of 4 proof types described: outcome attribution, incrementality or lift.Performance marketers who want deterministic attribution and an outcome-based pricing option
5MNTNSelf-serve ("Sign Up Now" or "Request Demo")
MNTN total: 6.55 / 10
MNTN Proof Card: 3 of 4 proof types described: outcome attribution, named measurement partners, data access.MNTN Proof Card: 3 of 4 proof types described: outcome attribution, named measurement partners, data access.Advertisers who want self-serve performance TV with no stated minimum and identity-based visit tracking
6Amazon Ads (Ads Agent and DVA+)Self-service and managed service
Amazon Ads (Ads Agent and DVA+) total: 5.85 / 10
Amazon Ads (Ads Agent and DVA+) Proof Card: 0 of 4 proof types described.Amazon Ads (Ads Agent and DVA+) Proof Card: 0 of 4 proof types described.Advertisers who need Prime Video, Thursday Night Football or Fire TV inventory, with or without an Amazon store
7Disney Campaign ManagerSelf-serve, after business verification
Disney Campaign Manager total: 4.00 / 10
Disney Campaign Manager Proof Card: 0 of 4 proof types described.Disney Campaign Manager Proof Card: 0 of 4 proof types described.Advertisers who want Hulu and Disney+ specifically, bought directly with a card
8Roku Ads ManagerGet started with existing creative, per Roku's cost guide
Roku Ads Manager total: 3.90 / 10
Roku Ads Manager Proof Card: 0 of 4 proof types described.Roku Ads Manager Proof Card: 0 of 4 proof types described.First-time TV advertisers who want to start with existing creative and a small test budget

Score breakdown

Scroll the table sideways

Score breakdown by criterion, in rank order. A filled square marks the highest score in the set, a hollow square the lowest.
PlatformLaunch 15%Outcomes 20%Incrementality 20%Control 15%Pricing clarity 10%Inventory 10%Enterprise 10%Total
Vibe9highest in set89highest in set9highest in set5888.20
Tatari59highest in set9highest in set74lowest in set787.30
StackAdapt8866579highest in set7.00
tvScientific4lowest in set9highest in set9highest in set54lowest in set766.65
MNTN9highest in set8366786.55
Amazon Ads (Ads Agent and DVA+)742lowest in set879highest in set85.85
Disney Campaign Manager73lowest in set2lowest in set3lowest in set8highest in set3lowest in set4lowest in set4.00
Roku Ads Manager63lowest in set2lowest in set473lowest in set4lowest in set3.90

Vibe ranks 1 of 8. It scores highest in set on launch access, incrementality and lift testing and control and automation and scores below at least one other platform on outcome measurement, pricing and commitment clarity, published inventory reach and enterprise and agency readiness.

The criteria where Vibe scores lower are shown in full on its entry below and on its profile.

What does each platform offer?

1. Vibe

Vibe total: 8.20 / 10

Access: Self-serve, with optional managed campaigns

Snapshot

Snapshot: Vibe
OwnerPart of Walmart. Walmart announced on 4 August 2026 that it completed its acquisition of Vibe.co and that Vibe joins Walmart Connect.

Source: Walmart: Walmart completes acquisition of Vibe.co

KindStreaming TV advertising software with self-serve buying and optional managed campaigns
AccessSelf-serve, with optional managed campaigns

Source: Vibe homepage

Minimum spendVibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.

Source: Vibe pricing

Pricing modelCPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published.

Source: Vibe pricing

Inventory"500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page.

Source: Vibe apps and channels

FitsBrands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control

Proof Card · 4 of 4 proof types described

Vibe Proof Card: 4 of 4 proof types described: outcome attribution, incrementality or lift, named measurement partners, data access.OutcomeattributionIncrementalityor liftNamed measurementpartnersData access
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
  • Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.

    Source: Vibe measurement and reporting

  • Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.

    Source: Vibe MCP

  • Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.

    Source: Vibe integrations and API

  • Data access: Described. MCP and the Developer Platform API are included with every account.

    Source: Vibe MCP

A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

Vibe scores 8.20. Its strongest criteria are incrementality and lift testing (9) and launch access (9); its lowest are pricing and commitment clarity (5) and outcome measurement (8).

  • Incrementality and lift testing, 9 / 10: States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations.

    Source: Vibe MCP

  • Launch access, 9 / 10: Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire.

    Source: Vibe homepage

  • Pricing and commitment clarity, 5 / 10: States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.

    Source: Vibe pricing

  • Outcome measurement, 8 / 10: Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard.

    Source: Vibe measurement and reporting

Sourced features

Ownership
Walmart completed its acquisition of Vibe.co on 4 August 2026; the agreement was announced on 23 June 2026. Walmart's release says Vibe was founded in 2021 and serves "more than 10,000 advertisers".

Source: Walmart: Walmart completes acquisition of Vibe.co

Attribution
A pixel on the advertiser's site, with an attribution window "from 1 hour to 7 days". Metrics include web visits, ROAS, app installs and in-app revenue, in a "fully customizable reporting dashboard".

Source: Vibe measurement and reporting

Incrementality
The MCP page states "incrementality testing built in", with example geo holdout and cross-channel lift prompts.

Source: Vibe MCP

Measurement integrations
The integrations page names Northbeam, Triple Whale, Haus, Prescient, Klaviyo, Shopify, Segment, HubSpot, Kochava, Branch, AppsFlyer, Adjust, Singular, Airbridge and Gamesight.

Source: Vibe integrations and API

AI assistant access
Vibe MCP connects Claude, ChatGPT or Gemini to "Draft, launch, and adjust streaming TV campaigns". It reads campaigns, creatives, audiences, metrics and inventory, can create campaigns and edit targeting and budgets, uses OAuth and logs edits.

Source: Vibe MCP

API
"Vibe MCP and the Vibe Developer Platform API are included with every Vibe account."

Source: Vibe MCP

Buying controls
Automatic and manual bidding, frequency capping, interest, socio-demographic, geo, retargeting and email targeting, A/B testing and forecasting are listed as included.

Source: Vibe pricing

Service
24/7 support, multi account and "Campaign Management (On Demand)" are listed alongside self-serve. Payment by credit card or wire.

Source: Vibe pricing

Security
SOC 2 Type 2, "audited against the AICPA Trust Services Criteria", per the MCP FAQ.

Source: Vibe MCP

G2
4.8 out of 5 from 172 reviews on Vibe's G2 product page. Categories: Video Advertising and Connected TV (CTV) Advertising Platforms.

Source: G2: Vibe reviews

Pros

  • Incrementality testing is built in, with geo holdout examples, and third-party measurement partners such as Haus, Northbeam and Prescient are named.
  • Campaigns can be drafted, launched and adjusted from Claude, ChatGPT or Gemini through Vibe MCP, and the API is included with every account.
  • Self-serve with no commitment on the pricing page, plus optional managed campaigns, multi account and SOC 2 Type 2.

Cons

  • Netflix and Prime Video are not listed in its channel catalog.
  • Platform or management fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
  • No brand-safety or verification partners (such as DoubleVerify or IAS) are named on its integrations page.

Bottom line

Vibe fits a brand or agency that wants to pilot CTV against an existing provider and prove the result: outcome attribution, built-in incrementality testing, named third-party measurement partners and assistant-driven control are all described on its pages, and the pricing page states no commitment. Confirm fees and minimum terms with Vibe, and look at Amazon Ads or Netflix's own sales team if Prime Video or Netflix inventory is a requirement.

Full profileAlternatives

2. Tatari

Tatari total: 7.30 / 10

Access: Self-serve platform with optional strategy and services; agencies can license it

Snapshot

Snapshot: Tatari
Owner"Tatari TV is a subsidiary of Infra TV, Inc." (site footer)
KindConvergent TV platform for streaming, linear TV and online video
AccessSelf-serve platform with optional strategy and services; agencies can license it

Source: Tatari homepage

Minimum spend"Tatari supports flexible minimums"; no dollar figure stated.

Source: Tatari insights: platform comparison page (2026)

Pricing model"CPM, CPA, flexible models" and "Transparent CPMs and cost visibility". No public rate card.

Source: Tatari insights: platform comparison page (2026)

InventoryBuys and measures across "Streaming TV, Linear TV, and Online Video" through programmatic and direct publisher buying. Named publishers: Not published on the pages we read.

Source: Tatari homepage

FitsBrands that buy streaming and linear TV together and want incrementality-led measurement

Proof Card · 3 of 4 proof types described

Tatari Proof Card: 3 of 4 proof types described: outcome attribution, incrementality or lift, data access.OutcomeattributionIncrementalityor liftNamed measurementpartnersNot describedData access
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

Tatari scores 7.30. Its strongest criteria are outcome measurement (9) and incrementality and lift testing (9); its lowest are pricing and commitment clarity (4) and launch access (5).

  • Outcome measurement, 9 / 10: CPV, CPI, CAC and ROAS by network, creative, DMA and platform, with DragFactor and multi-touch attribution.

    Source: Tatari TV measurement

  • Incrementality and lift testing, 9 / 10: States it measures the true incremental impact of TV.

    Source: Tatari TV measurement

  • Pricing and commitment clarity, 4 / 10: States flexible minimums and CPM, CPA or flexible models, with no dollar minimum or rate card.

    Source: Tatari insights: platform comparison page (2026)

  • Launch access, 5 / 10: Brands launch with optional strategy and services and agencies license the platform; a public sign-up was not found on the pages we read.

    Source: Tatari homepage

Sourced features

Positioning
"THE ONLY CONVERGENT TV AD PLATFORM" (Tatari's own claim), across streaming TV, linear TV and online video.

Source: Tatari homepage

Who it serves
"Whether you're new to TV or spending $100m per year"; brands launch "with optional strategy and services" and "Agencies can license the self-serve Tatari platform".

Source: Tatari homepage

Measurement
"Measure the true incremental impact"; metrics CPV, CPI, CAC and ROAS; DragFactor separates immediate from delayed response; reports by network, creative, DMA and platform; "Reporting APIs & Multi-Touch Attribution".

Source: Tatari TV measurement

Data sharing
Log-level exports and "Server-to-server data sharing via Vault (no pixel needed)".

Source: Tatari insights: platform comparison page (2026)

Planning
An AI-powered Planning Engine, programmatic plus direct publisher buying, and modeled ROAS.

Source: Tatari insights: platform comparison page (2026)

Pros

  • Measures streaming and linear TV together, with incrementality, DragFactor and multi-touch attribution described.
  • Log-level exports and server-to-server data sharing without a pixel.
  • Optional strategy services and agency licensing of the platform.

Cons

  • A public sign-up was not found on the pages we read; brands launch with optional services and agencies license the platform.
  • No dollar minimum or rate card is published ("flexible minimums").

Bottom line

Tatari fits brands that plan streaming and linear TV together and want measurement built around incremental impact, with log-level data access. It reads as a platform with services around it rather than a sign-up-and-go tool, and its minimums are described as flexible rather than stated.

Full profileAlternatives

3. StackAdapt

StackAdapt total: 7.00 / 10

Access: Self-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise)

Snapshot

Snapshot: StackAdapt
OwnerOwnership and founding details: Not published on the pages we read.
KindMulti-channel programmatic platform with CTV among its channels
AccessSelf-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise)

Source: StackAdapt plans and packages

Minimum spendNot published

Source: StackAdapt plans and packages

Pricing modelPlan tiers with payment terms (credit card on Basic, net terms from Grow, custom on Enterprise); "no hidden tech fees". Prices: Not published.

Source: StackAdapt plans and packages

Inventory"Hundreds of networks" for CTV, with partners including NBCUniversal, A+E Networks, Bell Media, Xumo, LG Ad Solutions and Philo, plus DOOH, display, native, audio, video and email in the same platform.

Source: StackAdapt connected TV advertising

FitsTeams that buy CTV alongside other programmatic channels and want plan tiers from self-serve to managed

Proof Card · 2 of 4 proof types described

StackAdapt Proof Card: 2 of 4 proof types described: outcome attribution, incrementality or lift.OutcomeattributionIncrementalityor liftNamed measurementpartnersNot describedData accessNot described
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

StackAdapt scores 7.00. Its strongest criteria are enterprise and agency readiness (9) and outcome measurement (8); its lowest are pricing and commitment clarity (5) and incrementality and lift testing (6).

  • Enterprise and agency readiness, 9 / 10: Scale, Accelerate and Enterprise plans offer self-serve or managed service, net terms, custom payment and Creative Studio services.

    Source: StackAdapt plans and packages

  • Outcome measurement, 8 / 10: Cross-device attribution to site visits and conversions, plus reach, frequency and VCR.

    Source: StackAdapt connected TV advertising

  • Pricing and commitment clarity, 5 / 10: Plan tiers and payment terms are published with "no hidden tech fees", but no prices or minimum budget.

    Source: StackAdapt plans and packages

  • Incrementality and lift testing, 6 / 10: Lists brand lift, sales lift and store visits; holdout or geo testing is not described on the CTV page.

    Source: StackAdapt connected TV advertising

Sourced features

Channels
Unifies "CTV, DOOH, display, native, audio, video, and email in one platform".

Source: StackAdapt plans and packages

Plans
Basic (self-serve, sign up, credit card), Grow (self-serve), and Scale, Accelerate and Enterprise ("Self-Serve or Managed"). No prices shown.

Source: StackAdapt plans and packages

CTV features
Live sports events calendar, pod bidding, creative transcoding "at no additional cost", and incremental reach forecasting against linear.

Source: StackAdapt connected TV advertising

Measurement
Impressions, reach, frequency and VCR; "cross-device attribution" to site visits and conversions; brand lift, sales lift and store visits.

Source: StackAdapt connected TV advertising

Creative
Dynamic creative optimization in plans and Creative Studio services from the Scale tier.

Source: StackAdapt plans and packages

Scale claim
"Trusted by +40,000 Brands" (StackAdapt's own figure).

Source: StackAdapt plans and packages

Pros

  • Plans run from self-serve with a credit card to managed Enterprise with net terms and custom payment.
  • Brand lift, sales lift and cross-device attribution are listed for CTV.
  • CTV sits in the same platform as DOOH, display, native, audio, video and email.

Cons

  • Prices and a minimum budget are not published.
  • Holdout or geo testing is not described on the CTV page we read; lift measurement is listed as brand and sales lift.

Bottom line

StackAdapt fits teams that want CTV inside a wider programmatic plan, with a clear path from self-serve to managed service. Its CTV page lists attribution and lift measurement; prices and minimums are not published.

Full profileAlternatives

4. tvScientific

tvScientific total: 6.65 / 10

Access: Demo-led ("Request a demo" and login)

Snapshot

Snapshot: tvScientific
OwnertvScientific by Pinterest. Pinterest states it completed the acquisition in February 2026.

Source: Pinterest Newsroom: tvScientific by Pinterest

KindCTV performance platform with outcome-based pricing option
AccessDemo-led ("Request a demo" and login)

Source: tvScientific homepage

Minimum spendNot published

Source: tvScientific homepage

Pricing model"Guaranteed Outcomes": "only pay when you get results" (an outcome-based option). CPM and fees: Not published.

Source: tvScientific homepage

Inventory"Premium streaming and linear inventory" reaching "93% of U.S. households through direct and programmatic buying"; publishers listed include A&E Networks, AMC Networks, Bloomberg, Charter and others.

Source: tvScientific inventory

FitsPerformance marketers who want deterministic attribution and an outcome-based pricing option

Proof Card · 2 of 4 proof types described

tvScientific Proof Card: 2 of 4 proof types described: outcome attribution, incrementality or lift.OutcomeattributionIncrementalityor liftNamed measurementpartnersNot describedData accessNot described
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

tvScientific scores 6.65. Its strongest criteria are outcome measurement (9) and incrementality and lift testing (9); its lowest are launch access (4) and pricing and commitment clarity (4).

  • Outcome measurement, 9 / 10: Patented attribution with household-level deterministic matching for online and offline conversions.

    Source: tvScientific measurement and attribution

  • Incrementality and lift testing, 9 / 10: Describes incrementality-driven attribution and incremental lift analysis.

    Source: tvScientific measurement and attribution

  • Launch access, 4 / 10: The homepage CTA is "Request a demo" plus a login; a public sign-up was not found on the pages we read.

    Source: tvScientific homepage

  • Pricing and commitment clarity, 4 / 10: Publishes a Guaranteed Outcomes option; minimum spend, CPM and fees are not stated on the pages we read.

    Source: tvScientific homepage

Sourced features

Ownership
"Pinterest completed its acquisition of tvScientific in February 2026"; Pinterest audiences became available for CTV through tvScientific on 27 April 2026.

Source: Pinterest Newsroom: tvScientific by Pinterest

Positioning
"Premium inventory. AI-powered optimization. Radical transparency." The UI is described as "as simple to use as paid search and social".

Source: tvScientific homepage

Attribution
"Patented attribution" with household-level deterministic matching, covering online and offline conversions.

Source: tvScientific measurement and attribution

Incrementality
Describes "Incrementality-driven attribution" and "incremental lift analysis".

Source: tvScientific measurement and attribution

Inventory
Publishers on the first page of its list: A&E Networks, Allen Media Group, AMC Networks, Bell Media, Bloomberg, Canela Media, CBC, Charter and Amagi.

Source: tvScientific inventory

Product menu
tvScientific AI, CTV Advertising, Inventory, Targeting, Creative, Creative Advisor, Measurement & Attribution, Reporting, Patents and Integrations.

Source: tvScientific homepage

Headquarters
Redondo Beach, California.

Source: tvScientific homepage

Pros

  • Attribution and incrementality are both described in detail on its measurement page, including offline conversions.
  • Offers a "Guaranteed Outcomes" option where the advertiser pays when results arrive.
  • Pinterest audiences can be used for CTV through tvScientific.

Cons

  • The homepage route in is a demo request; a public sign-up was not found on the pages we read.
  • Minimum spend, CPM and fees are not published on the pages we read.

Bottom line

tvScientific fits performance teams that put attribution and lift first and are comfortable starting with a demo. Its measurement page describes deterministic attribution and incremental lift analysis in detail; pricing terms beyond the Guaranteed Outcomes option are not published.

Full profileAlternatives

5. MNTN

MNTN total: 6.55 / 10

Access: Self-serve ("Sign Up Now" or "Request Demo")

Snapshot

Snapshot: MNTN
OwnerPublic company; its investor relations site shows NYSE: MNTN.
KindPerformance TV platform with self-serve buying
AccessSelf-serve ("Sign Up Now" or "Request Demo")

Source: MNTN homepage

Minimum spend"No upfront commitments. No minimums."

Source: MNTN homepage

Pricing modelNo public CPM or fee schedule. The homepage impression calculator shows estimates only.

Source: MNTN homepage

Inventory"Direct deals with 150+" streaming TV networks reaching "99% of U.S. households"; names Peacock, HBO Max, Hulu, CBS and Bravo.

Source: MNTN for enterprise

FitsAdvertisers who want self-serve performance TV with no stated minimum and identity-based visit tracking

Proof Card · 3 of 4 proof types described

MNTN Proof Card: 3 of 4 proof types described: outcome attribution, named measurement partners, data access.OutcomeattributionIncrementalityor liftNot describedNamed measurementpartnersData access
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
  • Outcome attribution: Described. Verified Visits and "1:1 outcomes" such as site visits, conversions and revenue in real time.

    Source: MNTN attribution (Verified Visits)

  • Incrementality or lift: Not described

  • Named measurement partners: Described. Lists AppsFlyer, CallRail, Campaign Manager 360, DoubleVerify and others as measurement integrations.

    Source: MNTN homepage

  • Data access: Described. Lists "Flexible APIs (BI)" among integrations.

    Source: MNTN homepage

A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

MNTN scores 6.55. Its strongest criteria are launch access (9) and outcome measurement (8); its lowest are incrementality and lift testing (3) and control and automation (6).

  • Launch access, 9 / 10: Footer badges "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Sign Up Now" next to "Request Demo".

    Source: MNTN homepage

  • Outcome measurement, 8 / 10: Verified Visits identity graph across 99% of available US households and 1:1 outcomes such as visits, conversions and revenue in real time.

    Source: MNTN attribution (Verified Visits)

  • Incrementality and lift testing, 3 / 10: Incrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read.

    Source: MNTN for enterprise

  • Control and automation, 6 / 10: Publishes AI bidding figures and lists Flexible APIs (BI); buyer-side bidding controls are not detailed on the pages we read.

    Source: MNTN homepage

Sourced features

Positioning
MNTN describes itself as "The #1 Performance TV Platform" (MNTN's own claim).

Source: MNTN homepage

Commitment
"Fully at-will buying" with "no paperwork, no commitments" per the enterprise page; footer badges read "No Minimums", "Self-Serve Platform" and "Cancel Anytime".

Source: MNTN for enterprise

Inventory
Names Peacock, HBO Max, CBS and Bravo, with "non-skippable 15- and 30-second ads".

Source: MNTN Performance TV inventory

Targeting
MNTN Matched, plus "3rd-party segments via Liveramp, CRM lists, geotargeting, radius fencing", with "zero data fees".

Source: MNTN for enterprise

Attribution
Verified Visits uses a "proprietary identity graph" linking cross-device activity across "99% of available US households".

Source: MNTN attribution (Verified Visits)

Measurement integrations
Lists AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Flexible APIs (BI), Foursquare, Freshpaint (HIPAA), Funnel, Gamesight, Google Analytics and Google Tag Manager, among others.

Source: MNTN homepage

Creative
QuickFrame AI: "AI creates an on-brand TV ad from your website at no additional cost". QuickFrame AI 3.0 was released on 5 May 2026.

Source: MNTN homepage

Company figures
The enterprise page cites MNTN internal data for 2019 to 2025: "2,082+ brand and agency customers" and "$27B+ in advertiser-attributed revenue".

Source: MNTN for enterprise

Leadership
Mark Douglas (President and CEO) and Ryan Reynolds (Chief Creative Officer). Founding year: Not published on the about page.

Source: MNTN about

G2
4.8 out of 5 from 61 reviews on the MNTN Performance TV G2 page.

Source: G2: MNTN Performance TV reviews

Pros

  • States no minimums and no commitments, with self-serve sign-up and cancel-anytime terms.
  • Identity-based Verified Visits attribution, with a published list of measurement integrations that includes DoubleVerify.
  • Names direct deals with 150+ networks, including Peacock, HBO Max and Hulu.

Cons

  • Incrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read.
  • No CPM or fee schedule is published.

Bottom line

MNTN fits advertisers who want self-serve performance TV with no stated minimum, identity-based visit attribution and named premium networks. Its pages we read do not describe incrementality or holdout testing, so ask MNTN how lift is measured if that is part of your proof plan.

Full profileAlternatives

6. Amazon Ads (Ads Agent and DVA+)

Amazon Ads (Ads Agent and DVA+) total: 5.85 / 10

Access: Self-service and managed service

Snapshot

Snapshot: Amazon Ads (Ads Agent and DVA+)
OwnerAmazon. Amazon states that "Amazon DSP is now part of Amazon Ads Agent", with programmatic buying through DVA+.
KindAmazon's programmatic display, video and audio buying, now within Amazon Ads Agent
AccessSelf-service and managed service

Source: Amazon Ads: Amazon DSP

Minimum spendDVA+: "no minimum spend". Managed service through an account executive "typically" requires a minimum spend of $50,000 (US).

Source: Amazon Ads: About us

Pricing model"DVA+ uses cost per mille (CPM) billing with no minimum spend." Platform fee: Not published.

Source: Amazon Ads: Display, video and audio (DVA+)

InventoryExclusive inventory on "Prime Video, Twitch, Thursday Night Football, Amazon.com, and Fire TV", plus "thousands of premium third-party sites and apps".

Source: Amazon Ads: Amazon DSP

FitsAdvertisers who need Prime Video, Thursday Night Football or Fire TV inventory, with or without an Amazon store

Proof Card · 0 of 4 proof types described

Amazon Ads (Ads Agent and DVA+) Proof Card: 0 of 4 proof types described.OutcomeattributionNot describedIncrementalityor liftNot describedNamed measurementpartnersNot describedData accessNot described
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
  • Outcome attribution: Not described

  • Incrementality or lift: Not described

  • Named measurement partners: Not described

  • Data access: Not described

A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

Amazon Ads (Ads Agent and DVA+) scores 5.85. Its strongest criteria are published inventory reach (9) and control and automation (8); its lowest are incrementality and lift testing (2) and outcome measurement (4).

  • Published inventory reach, 9 / 10: Prime Video, Twitch, Thursday Night Football, Amazon.com and Fire TV, plus thousands of third-party sites and apps.

    Source: Amazon Ads: Amazon DSP

  • Control and automation, 8 / 10: Ads Agent plans, creates, optimizes and measures campaigns in natural language; DVA+ has advanced settings.

    Source: Amazon Ads: Amazon DSP

  • Incrementality and lift testing, 2 / 10: Incrementality or lift testing is not described on the pages we read.

    Source: Amazon Ads: Amazon DSP

  • Outcome measurement, 4 / 10: Ads Agent can measure campaigns, but attribution methods and partners are not described on the pages we read.

    Source: Amazon Ads: Amazon DSP

Sourced features

Naming
"Amazon DSP is now part of Amazon Ads Agent"; programmatic capabilities are available through DVA+ (display, video, audio) with "advanced settings".

Source: Amazon Ads: Amazon DSP

Who can use it
Available to advertisers who do and do not sell on Amazon, "with self-service and managed-service options".

Source: Amazon Ads: Amazon DSP

Ads Agent
A "conversational experience" to plan, create, optimize and measure campaigns in natural language.

Source: Amazon Ads: Amazon DSP

Pricing
"DVA+ uses cost per mille (CPM) billing with no minimum spend."

Source: Amazon Ads: Display, video and audio (DVA+)

Managed service
Managed service through an account executive "typically require[s] a minimum spend of $50,000 (US)".

Source: Amazon Ads: About us

Pros

  • Exclusive inventory on Prime Video, Twitch, Thursday Night Football and Fire TV.
  • DVA+ states CPM billing with no minimum spend, and managed service is available.
  • Ads Agent lets buyers plan, create, optimize and measure campaigns in natural language.

Cons

  • Attribution methods, lift testing and measurement partners are not described on the pages we read.
  • The platform fee is not published, and managed service typically requires $50,000 (US).

Bottom line

Amazon Ads fits advertisers for whom Prime Video, Thursday Night Football or Fire TV reach is the deciding factor. The pages we read publish clear pricing terms for DVA+ but do not describe how results are attributed or lift-tested, so ask Amazon for its measurement options before a pilot.

Full profileAlternatives

7. Disney Campaign Manager

Disney Campaign Manager total: 4.00 / 10

Access: Self-serve, after business verification

Snapshot

Snapshot: Disney Campaign Manager
OwnerDisney. Formerly Hulu Ad Manager.
KindSelf-serve buying for Hulu and Disney+ ads
AccessSelf-serve, after business verification

Source: Disney Campaign Manager FAQ: getting started

Minimum spend"A low minimum spend of $500 per campaign."

Source: Disney Campaign Manager FAQ: getting started

Pricing model"No hidden fees and no subscription, setup, or installation fees. Billing starts after your Ad starts running." Credit card payment. CPM: Not published.

Source: Disney Campaign Manager FAQ: getting started

InventoryHulu and Disney+ only.

Source: Disney Campaign Manager FAQ: getting started

FitsAdvertisers who want Hulu and Disney+ specifically, bought directly with a card

Proof Card · 0 of 4 proof types described

Disney Campaign Manager Proof Card: 0 of 4 proof types described.OutcomeattributionNot describedIncrementalityor liftNot describedNamed measurementpartnersNot describedData accessNot described
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
  • Outcome attribution: Not described

  • Incrementality or lift: Not described

  • Named measurement partners: Not described

  • Data access: Not described

A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

Disney Campaign Manager scores 4.00. Its strongest criteria are pricing and commitment clarity (8) and launch access (7); its lowest are incrementality and lift testing (2) and outcome measurement (3).

Sourced features

Product
The self-serve tool to "launch, measure, and optimize Hulu and Disney+ campaigns".

Source: Disney Campaign Manager FAQ: getting started

Minimum
"As little as $500 per campaign."

Source: Disney Campaign Manager FAQ: getting started

Targeting
Demographics, location (zip code), age, gender, interests and show genres.

Source: Disney Campaign Manager FAQ: getting started

Reporting
A dashboard with campaign status, budget and impressions. Conversion or attribution measurement: Not published on the FAQ.

Source: Disney Campaign Manager FAQ: getting started

Onboarding
Business verification takes "24-48 hours" before the account invite.

Source: Disney Campaign Manager FAQ: getting started

Pros

  • A stated $500 per campaign minimum, with no subscription, setup or installation fees.
  • Direct access to Hulu and Disney+ inventory with show-genre targeting.

Cons

  • Inventory is Hulu and Disney+ only.
  • Conversion measurement, lift testing and API access are not described on the FAQ we read.

Bottom line

Disney Campaign Manager fits advertisers who want Hulu and Disney+ specifically and value stated, simple terms. It is a single-publisher tool, and its FAQ describes delivery reporting rather than outcome measurement.

Full profileAlternatives

8. Roku Ads Manager

Roku Ads Manager total: 3.90 / 10

Access: Get started with existing creative, per Roku's cost guide

Snapshot

Snapshot: Roku Ads Manager
OwnerRoku.
KindRoku's tool for buying streaming TV ads
AccessGet started with existing creative, per Roku's cost guide

Source: Roku Ads: How much does it cost to advertise on Roku

Minimum spendRoku's cost guide (25 February 2026) says advertisers can start "with as little as $500" and that "$500–$1,000 is enough to get a campaign live" for most first-time advertisers. Guidance, not a stated hard minimum.

Source: Roku Ads: How much does it cost to advertise on Roku

Pricing model"CPM pricing model"; "Pricing is dynamic"; no upfront payment, "Pay as your campaign delivers"; optional maximum bid. Platform fee: Not published.

Source: Roku Ads: How much does it cost to advertise on Roku

InventoryNot published on the cost guide we read.

Source: Roku Ads: How much does it cost to advertise on Roku

FitsFirst-time TV advertisers who want to start with existing creative and a small test budget

Proof Card · 0 of 4 proof types described

Roku Ads Manager Proof Card: 0 of 4 proof types described.OutcomeattributionNot describedIncrementalityor liftNot describedNamed measurementpartnersNot describedData accessNot described
Filled tileDescribed on the vendor's pagesHatched tileNot described on the pages we read
  • Outcome attribution: Not described

  • Incrementality or lift: Not described

  • Named measurement partners: Not described

  • Data access: Not described

A filled tile means the vendor's own pages describe that kind of proof on the date shown. It does not rate how good the measurement is.

Why it ranks here

Roku Ads Manager scores 3.90. Its strongest criteria are pricing and commitment clarity (7) and launch access (6); its lowest are incrementality and lift testing (2) and outcome measurement (3).

Sourced features

Budget guidance
"$500–$1,000 is enough to get a campaign live" for most first-time advertisers.

Source: Roku Ads: How much does it cost to advertise on Roku

Pricing
CPM pricing, dynamic, pay as the campaign delivers, with an optional maximum bid.

Source: Roku Ads: How much does it cost to advertise on Roku

Creative
An "AI video upscaler" and a Spaceback partnership that turns social assets into CTV video with interactive end cards or QR codes. Specs: 6 to 92 seconds, .mov or .mp4, up to 1 GB; manual review takes 2–3 days.

Source: Roku Ads: How much does it cost to advertise on Roku

Formats
"Action Ads" that let viewers shop from the TV.

Source: Roku Ads: How much does it cost to advertise on Roku

Pros

  • Low published starting budget guidance and pay-as-it-delivers billing.
  • Creative help for first-timers: an AI video upscaler and social-to-TV conversion through Spaceback.

Cons

  • Measurement, lift testing and inventory scope are not described on the cost guide we read.
  • Creative goes through a manual review of 2–3 days.

Bottom line

Roku Ads Manager fits a first TV test with existing creative and a small budget. The cost guide we read is clear on pricing and creative, and silent on how results are measured, so ask Roku about measurement before you plan a proof test.

Full profileAlternatives

How do the platforms compare side by side?

Scroll the table sideways

Side-by-side comparison of the eight scored platforms, in rank order. Bracketed numbers link to the source list below.
ItemVibeTatariStackAdapttvScientificMNTNAmazon Ads (Ads Agent and DVA+)Disney Campaign ManagerRoku Ads Manager
AccessSelf-serve, with optional managed campaigns[1]Self-serve platform with optional strategy and services; agencies can license it[2]Self-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise)[3]Demo-led ("Request a demo" and login)[4]Self-serve ("Sign Up Now" or "Request Demo")[5]Self-service and managed service[6]Self-serve, after business verification[7]Get started with existing creative, per Roku's cost guide[8]
Minimum spendVibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.[9]"Tatari supports flexible minimums"; no dollar figure stated.[10]Not published[3]Not published[4]"No upfront commitments. No minimums."[5]DVA+: "no minimum spend". Managed service through an account executive "typically" requires a minimum spend of $50,000 (US).[11]"A low minimum spend of $500 per campaign."[7]Roku's cost guide (25 February 2026) says advertisers can start "with as little as $500" and that "$500–$1,000 is enough to get a campaign live" for most first-time advertisers. Guidance, not a stated hard minimum.[8]
Pricing modelCPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published.[9]"CPM, CPA, flexible models" and "Transparent CPMs and cost visibility". No public rate card.[10]Plan tiers with payment terms (credit card on Basic, net terms from Grow, custom on Enterprise); "no hidden tech fees". Prices: Not published.[3]"Guaranteed Outcomes": "only pay when you get results" (an outcome-based option). CPM and fees: Not published.[4]No public CPM or fee schedule. The homepage impression calculator shows estimates only.[5]"DVA+ uses cost per mille (CPM) billing with no minimum spend." Platform fee: Not published.[12]"No hidden fees and no subscription, setup, or installation fees. Billing starts after your Ad starts running." Credit card payment. CPM: Not published.[7]"CPM pricing model"; "Pricing is dynamic"; no upfront payment, "Pay as your campaign delivers"; optional maximum bid. Platform fee: Not published.[8]
Inventory"500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page.[13]Buys and measures across "Streaming TV, Linear TV, and Online Video" through programmatic and direct publisher buying. Named publishers: Not published on the pages we read.[2]"Hundreds of networks" for CTV, with partners including NBCUniversal, A+E Networks, Bell Media, Xumo, LG Ad Solutions and Philo, plus DOOH, display, native, audio, video and email in the same platform.[14]"Premium streaming and linear inventory" reaching "93% of U.S. households through direct and programmatic buying"; publishers listed include A&E Networks, AMC Networks, Bloomberg, Charter and others.[15]"Direct deals with 150+" streaming TV networks reaching "99% of U.S. households"; names Peacock, HBO Max, Hulu, CBS and Bravo.[16]Exclusive inventory on "Prime Video, Twitch, Thursday Night Football, Amazon.com, and Fire TV", plus "thousands of premium third-party sites and apps".[6]Hulu and Disney+ only.[7]Not published on the cost guide we read.[8]
Outcome attributionPixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.[17]CPV, CPI, CAC and ROAS reporting with multi-touch attribution.[18]Cross-device attribution to site visits and conversions.[14]Deterministic household-level attribution for online and offline conversions.[19]Verified Visits and "1:1 outcomes" such as site visits, conversions and revenue in real time.[20]Not describedNot describedNot described
Incrementality or lift"Incrementality testing built in", with geo holdout and cross-channel lift examples.[21]"Measure the true incremental impact" of TV.[18]Brand lift, sales lift and store visit measurement.[14]"Incremental lift analysis" and incrementality-driven attribution.[19]Not describedNot describedNot describedNot described
Named measurement partnersNames Haus, Northbeam, Prescient and Triple Whale among measurement integrations.[22]Not describedNot describedNot describedLists AppsFlyer, CallRail, Campaign Manager 360, DoubleVerify and others as measurement integrations.[5]Not describedNot describedNot described
Data accessMCP and the Developer Platform API are included with every account.[21]Log-level exports, reporting APIs and server-to-server sharing via Vault.[10]Not describedNot describedLists "Flexible APIs (BI)" among integrations.[5]Not describedNot describedNot described
Score8.20 / 107.30 / 107.00 / 106.65 / 106.55 / 105.85 / 104.00 / 103.90 / 10

Sources for this table

  1. Vibe homepage: https://www.vibe.co/
  2. Tatari homepage: https://www.tatari.tv/
  3. StackAdapt plans and packages: https://www.stackadapt.com/plans-and-packages
  4. tvScientific homepage: https://www.tvscientific.com/
  5. MNTN homepage: https://mountain.com/
  6. Amazon Ads: Amazon DSP: https://advertising.amazon.com/solutions/products/amazon-dsp
  7. Disney Campaign Manager FAQ: getting started: https://www.disneycampaignmanager.com/faq/getting-started/
  8. Roku Ads: How much does it cost to advertise on Roku: https://advertising.roku.com/learn/resources/how-much-does-it-cost-to-advertise-on-roku
  9. Vibe pricing: https://www.vibe.co/pricing
  10. Tatari insights: platform comparison page (2026): https://www.tatari.tv/insights/tatari-vs-vibe-co-ctv-platform-comparison-2026
  11. Amazon Ads: About us: https://advertising.amazon.com/about-us
  12. Amazon Ads: Display, video and audio (DVA+): https://advertising.amazon.com/products/display-video-audio
  13. Vibe apps and channels: https://www.vibe.co/features/apps-channels
  14. StackAdapt connected TV advertising: https://www.stackadapt.com/connected-tv-advertising
  15. tvScientific inventory: https://www.tvscientific.com/inventory
  16. MNTN for enterprise: https://mountain.com/performance-tv/enterprise/
  17. Vibe measurement and reporting: https://www.vibe.co/features/measurement-reporting
  18. Tatari TV measurement: https://www.tatari.tv/tv-measurement
  19. tvScientific measurement and attribution: https://www.tvscientific.com/measurement-and-attribution
  20. MNTN attribution (Verified Visits): https://mountain.com/performance-tv/attribution/
  21. Vibe MCP: https://www.vibe.co/mcp
  22. Vibe integrations and API: https://www.vibe.co/features/integrations-api

Which platforms did we review but not score?

The Trade Desk

Omnichannel demand-side platform

Access: Contact form ("Get started" leads to a contact-us form)

Reviewed, not scored: the pages we read do not publish enough on launch access, pricing or incrementality to score every criterion on the same basis as the ranked platforms.

Google Display & Video 360

Enterprise campaign management and programmatic buying

Access: Sign in or "Talk to Sales"

Reviewed, not scored: the page we read is sales-led and does not publish pricing, CTV publishers or lift options.

Netflix Ads

Advertising on Netflix's ad-supported plan

Access: "Get Connected" contact; no self-serve sign-up on the homepage

Reviewed, not scored: Netflix is a publisher sold through its sales team and programmatic partners, not a self-serve platform comparable on every criterion.

Universal Ads

Self-serve CTV and TV advertising platform

Access: Self-serve ("Launch in Minutes")

  • Positioning: "Self-Serve CTV & TV Advertising Platform" with a "familiar, self-serve workflow".

    Source: Universal Ads homepage

  • Targeting: Demographics, interests, behaviors and retargeting; non-skippable ads.

    Source: Universal Ads homepage

Reviewed, not scored: the homepage we read does not publish minimums, network names or attribution detail, so we could not score every criterion.

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Frequently asked questions

What is a CTV advertising platform?

Software that lets an advertiser or agency buy ads that run on connected TVs and streaming apps, set targeting and budgets, and report results. Some are self-serve tools anyone can sign up for; others start with a sales conversation or a managed team.

Which CTV platform is best for proving incrementality?

On our scores, Vibe, tvScientific and Tatari score highest on incrementality and lift testing, because their own pages describe incrementality or lift measurement. Run a holdout or geo test against your current provider before scaling spend.

Which platforms publish a minimum spend?

Disney Campaign Manager states $500 per campaign. Amazon states no minimum for DVA+ and a typical $50,000 (US) for managed service. MNTN states no minimums. Roku's guide gives $500–$1,000 as starting guidance. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. tvScientific and StackAdapt do not publish a minimum on the pages we read, and Tatari states flexible minimums.

Can I buy Netflix or Prime Video ads through these platforms?

Prime Video inventory is listed by Amazon Ads. Netflix sells through its own sales team and programmatic partners. Vibe's channel catalog does not list Netflix or Prime Video. Check each platform's current inventory list before you plan a test.

Does Walmart own Vibe now?

Yes. Walmart announced on 4 August 2026 that it had completed its acquisition of Vibe.co and that Vibe joins Walmart Connect.

Can I change the weights?

Yes. The re-weigh tool lets you set your own weight for each criterion and recomputes the ranking in your browser from the same scores.

Keep watching

Scores follow our published methodology, and every criterion where Vibe scores lower is shown above.