1. Vibe
Access: Self-serve, with optional managed campaigns
Snapshot
| Owner | Part of Walmart. Walmart announced on 4 August 2026 that it completed its acquisition of Vibe.co and that Vibe joins Walmart Connect. |
|---|---|
| Kind | Streaming TV advertising software with self-serve buying and optional managed campaigns |
| Access | Self-serve, with optional managed campaigns Source: Vibe homepage |
| Minimum spend | Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Source: Vibe pricing |
| Pricing model | CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published. Source: Vibe pricing |
| Inventory | "500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page. Source: Vibe apps and channels |
| Fits | Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control |
Proof Card · 4 of 4 proof types described
Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.
Source: Vibe measurement and reporting
Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP
Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.
Source: Vibe integrations and API
Data access: Described. MCP and the Developer Platform API are included with every account.
Source: Vibe MCP
Why it ranks here
Vibe scores 8.20. Its strongest criteria are incrementality and lift testing (9) and launch access (9); its lowest are pricing and commitment clarity (5) and outcome measurement (8).
- Incrementality and lift testing, 9 / 10: States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations.
Source: Vibe MCP
- Launch access, 9 / 10: Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire.
Source: Vibe homepage
- Pricing and commitment clarity, 5 / 10: States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
Source: Vibe pricing
- Outcome measurement, 8 / 10: Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard.
Source: Vibe measurement and reporting
Sourced features
- Ownership
- Walmart completed its acquisition of Vibe.co on 4 August 2026; the agreement was announced on 23 June 2026. Walmart's release says Vibe was founded in 2021 and serves "more than 10,000 advertisers".
- Attribution
- A pixel on the advertiser's site, with an attribution window "from 1 hour to 7 days". Metrics include web visits, ROAS, app installs and in-app revenue, in a "fully customizable reporting dashboard".
- Incrementality
- The MCP page states "incrementality testing built in", with example geo holdout and cross-channel lift prompts.
- Measurement integrations
- The integrations page names Northbeam, Triple Whale, Haus, Prescient, Klaviyo, Shopify, Segment, HubSpot, Kochava, Branch, AppsFlyer, Adjust, Singular, Airbridge and Gamesight.
- AI assistant access
- Vibe MCP connects Claude, ChatGPT or Gemini to "Draft, launch, and adjust streaming TV campaigns". It reads campaigns, creatives, audiences, metrics and inventory, can create campaigns and edit targeting and budgets, uses OAuth and logs edits.
- API
- "Vibe MCP and the Vibe Developer Platform API are included with every Vibe account."
- Buying controls
- Automatic and manual bidding, frequency capping, interest, socio-demographic, geo, retargeting and email targeting, A/B testing and forecasting are listed as included.
- Service
- 24/7 support, multi account and "Campaign Management (On Demand)" are listed alongside self-serve. Payment by credit card or wire.
- Security
- SOC 2 Type 2, "audited against the AICPA Trust Services Criteria", per the MCP FAQ.
- G2
- 4.8 out of 5 from 172 reviews on Vibe's G2 product page. Categories: Video Advertising and Connected TV (CTV) Advertising Platforms.
Source: Vibe measurement and reporting
Source: Vibe MCP
Source: Vibe integrations and API
Source: Vibe MCP
Source: Vibe MCP
Source: Vibe pricing
Source: Vibe pricing
Source: Vibe MCP
Source: G2: Vibe reviews
Pros
- Incrementality testing is built in, with geo holdout examples, and third-party measurement partners such as Haus, Northbeam and Prescient are named.
- Campaigns can be drafted, launched and adjusted from Claude, ChatGPT or Gemini through Vibe MCP, and the API is included with every account.
- Self-serve with no commitment on the pricing page, plus optional managed campaigns, multi account and SOC 2 Type 2.
Cons
- Netflix and Prime Video are not listed in its channel catalog.
- Platform or management fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
- No brand-safety or verification partners (such as DoubleVerify or IAS) are named on its integrations page.
Bottom line
Vibe fits a brand or agency that wants to pilot CTV against an existing provider and prove the result: outcome attribution, built-in incrementality testing, named third-party measurement partners and assistant-driven control are all described on its pages, and the pricing page states no commitment. Confirm fees and minimum terms with Vibe, and look at Amazon Ads or Netflix's own sales team if Prime Video or Netflix inventory is a requirement.